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Content is still king in 2019 and here's why

It was Bill Gates, no less, who coined the phrase ‘content is king’. But that was way back in 1996, is this still the case more than twenty years on? One person who believes that content is still king in 2019 is Tom Gainey, our Digital Copywriter. In this blog post he will argue why content is, and always will be, one of the most vital elements that a business needs to master.
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Keep It Simple, Stupid! Why you need to KISS your content

Ensure your content is focused and relevant for maximum success. As a rookie magazine journalist, one of the great pieces of advice my first editor gave me was: Keep It Simple, Stupid. Now, this might sound rude, or just weird, but the KISS principle is a great guideline for any content producer – whether it’s print, or...
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How to Create a Great Content Strategy

This post follows on from our Why You NEED a Content Strategy post (definitely worth a read before this one) - in this installment we're going to go into the specifics of creating a great content strategy. In its simplest form, a well-formed content strategy should answer these basic questions: WHAT do we want to say? WHY do we...
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