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Without guidance, support and inspiration from women – it’s likely Everest Media would not exist.

That’s the view of our MD, Sam Armondi. On International Women’s Day (IWD) he has shared a personal post on LinkedIn to explain why he feels so passionate about the day.

Every March 8 this global day celebrates the social, economic, political and cultural achievements of women. It marks a call to action for accelerating gender equality.

We have been talking about it a lot in the office. Team Everest believe that IWD should be every day. Here are the thoughts of our MD...

What International Women’s Day means to me as a male co-founder, by Sam Armondi

After more years than I care to remember using this platform, I have finally decided to write my very first article.

I always knew my first post would have to be about something that really meant a lot to me. This is especially the case because I have read so many amazing articles from many of you that have been incredibly thought-provoking and inspiring.

So, what am I writing about? Well, today it can only be International Women’s Day (IWD). This is something that I am more passionate about than I perhaps realised.

After all, I’m the male MD of a tech company. Why of all things should I wax lyrical about IWD? I could talk blockchain, AI, cryptocurrencies or even (groan) Brexit – but no, IWD.

The truth is if it wasn’t for one amazing woman, Everest Media would never have existed. Come to think of it, the reason why IWD is the perfect subject for my first article is actually because of three women – all incredible in their own right. My mum, my wife and my daughter.

I listened to a fascinating talk last night by the amazing Simon Cohen. He began by telling us that his journey started when an incredible woman gave birth to him. So, while I can’t claim the original idea, I’m going to jump on the bandwagon!

Just let that sink in for a minute. If it wasn’t for millions – no billions – of incredible women around the globe giving birth to new generations... well, there would be no stories to tell! So, here is ‘amazing woman number one’ – my brave mum!

Everest Media co-founders: Sam & Allanah Armondi

When Allanah (amazing woman number two!) and I decided to start Everest Media together it was quite possibly the worst decision ever. ‘Amazing almost-woman number three’ had just entered our lives. She had transformed us, from a couple with some disposable income to a family with a house that was falling apart and no money!

Yet, Allanah showed the kind of faith, optimism and determination most men can only dream of and, together, we started this journey.

Ok, so my bit was relatively easy. I had a lot of experience in the tech sector and ‘just’ needed to learn how to run a business. But for Allanah it was a different story; almost overnight she went from running clinics for the NHS to copywriting and pretty quickly to managing writers and content strategies.

She didn’t just adapt to it, she smashed it! Within about six months her articles were being read by 1.5 million people each and every month.

If it wasn’t for my wife, I wouldn’t be an MD. In fact, I can honestly say that the only reason I’m still an MD (and that we still have a business) is because of her.

She has been not just the voice of reason on countless occasions, but at various times also a beacon of hope, a wise owl, a financial genius, an operational ninja and way too many other superlatives.

So, on this special day, a huge thank you to the women who have supported, inspired and guided me. The biggest thanks has to go to Allanah – I may be MD, but we all know who the real founder and hero is!

To all you fellow leaders out there – get on board, #BalanceForBetter isn’t just a slogan. Take it from someone who owes so much to the amazing women in his life… balance really is for better.

Interested in finding out more?

To discover how you can also take part in celebrating International Women's Day and the Balance for Better campaign visit:

If you're looking to understand more about the vital role Allanah and the other women behind Everest Media have played, check out The Everest Story.

Words: Tom Gainey

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