Five areas you need to master for digital success

Is your business looking to take its first steps on a digital journey? Are you unsure where best to concentrate your efforts? Don’t worry, we'll help you through it.

Five areas you need to master for digital success

We're passionate about helping businesses master digital success. We know there's a lot to consider when you’re first creating and promoting your website or digital project.

A well-performing site will make your business model more credible. It means you’re accessible around the clock and your information is presented in a convenient manner.

The better your website, the more rewards you can reap. So, where do you start? This is often the toughest question – but it doesn’t have to be.

Take a step back and sketch out your big ideas as part of your discovery. Once you know where you want to go and how you want to get there, you’re away. You can then get started on your website’s design and development, before optimising for success with SEO, strategy and analytics.

Still sound daunting? Don’t worry – we’ll go into more detail during this article. We've helped businesses across the world to reach impressive digital milestones, and we're here to help you too.

Growth strategy

This is where your exciting journey begins. You'll work out what you want to achieve and the steps that you need to take to get there. Be super creative with it - we recommend a box of Sharpies and plenty of paper.

Why is this an important first step? Without a strong growth strategy, you can waste a lot of time – and money – chasing things that simply don’t suit your business.

“It’s great to have huge ambitions and exciting plans, but a growth strategy is a wonderful way of making you first focus on the smaller things that really matter"
- Allanah Armondi, Co-founder and Operations Director

Around 50% of businesses are currently missing out because they do not have a clear vision - which half are you in?

If done right, it will set out a blueprint for your entire business journey. You'll be creating a strong backbone for all of your future work.

Need some help? Here's your guide to creating a successful growth strategy

Design

Design is about making sure your site looks the part and helps your customers to do exactly what you want them to.

Aim to build a flawless visual language, which speaks to your audience in the best way. Basically, if people aren't happy navigating your website you won't get results – no matter how good your service offering is.

There is no loyalty online, so a well designed website is extremely important. If something is difficult or confusing to use, your customers will simply leave and likely not return. They may even warn others about your complicated set-up, damaging your brand’s reputation and making it harder to grow your business.

Design, like your overall growth strategy, will serve as the master plan to guide your digital creation.

Need some inspiration? Take a look at some of the websites and digital platforms we've designed and built for our clients.

Development

Now you can get started. Development is all about building – but doing so in the most productive, valuable and efficient way. In development, we use our technical expertise to get your website or software up and running.

Building, optimising and maintaining your site is all part of the process. It includes web design, programming and publishing, as well as database management.

At Everest Media, we strive to be your digital success partner. Credit: Toby Weller

A bespoke software development service like ours can transform failing sites into secure, scalable, robust platforms that deliver results.

We understand what it takes to make websites perform and we have the expertise to deliver. Currently, our client sites serve millions of visitors a month. Reaching these kinds of numbers is made possible thanks to a top-class design and development service.

We design and build resilient solutions, which can cope with high web traffic without concern.

Learn how our website and software development work has supported businesses across diverse industries, in Cornwall and beyond.

SEO

Search Engine Optimisation (SEO) is crucial for the long term success of any website, no matter what your objectives are.

More than 40% of revenue from a website is captured by organic traffic. Google also claim that more than 39% of online purchases are influenced by a relevant search.

Unlike paid advertising, SEO techniques provide a proven and longstanding return on investment (ROI). Even after an SEO campaign finishes, a well-optimised website will continue to deliver.

But you need to understand that SEO is a skill which requires specialist knowledge and involvement, as well as regular upkeep. It can’t be rushed or mastered overnight.

We begin with a comprehensive research and auditing process, determining your keyword performance against that of your competitors. Then we can begin architectural and technical optimisation to drive results.

Check out our Five Tips for SEO Success.

Analytics

To keep improving, you need to accurately measure performance against your goals. Analytics can help you identify key trends and opportunities to fuel growth and influence your digital strategy

Understanding how customers engage with your content, service or products can give you valuable insight. If you're on the right track, it will also provide welcome reassurance that you’re following the right tactics.

Increased knowledge of what drives performance can be used to direct campaigns and fully equip you to fine-tune future performance both on and offline.

It’s not all about big data. Start with reliable data, presented in a way that you can easily interpret insights. It can be difficult to know where to start if you’re not an expert, but with the right analytics tools and support, it can be a game changer for your business.

Learn how we've helped leading brands across the world to set-up and use analytics to improve website performance.

Final thoughts

Of course, there’s a lot more to consider. But this is a great place to start your digital transformation journey.

We can help you with advice or execution of all of the above. Our work is completely tailored to suit the needs of your business, we understand that everyone has different needs, and we'll work with you to achieve your unique goals.

Ready to learn more? Check out our Services and Case Studies pages, or talk to us.


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