What British cycling can teach us about software projects
Digital transformations don't have to be expensive, complex and risky projects. Often a number of small improvements can add up to a significant overall performance improvement.
Once you understand why you need a content strategy, your next step is to create one.
Your content strategy should answer these basic questions:
As the answers to those questions evolve, your content strategy will naturally form itself. Gradually, you'll develop:
Once you have these, it's time to start refining.
It's tempting to make your strategy as broad as possible, but doing so makes it much harder to measure success. It also increases the risk of snow-blindness - you get so busy creating content that you lose track of the end goals.
Here are a few refinements we always try to apply:
Resist the temptation to make one single gigantic content strategy, and try to make that fit all your content plans.
Remember that multiple small projects are easier to manage than huge ones, and it's much better to have a half-page document that everyone on the team can sign up to and stick to, rather than a 40-page thesis that no one ever looks at.
Be agile. Schedule time to review the strategy regularly, and keep going back to older strategies for inspiration.
Digital transformations don't have to be expensive, complex and risky projects. Often a number of small improvements can add up to a significant overall performance improvement.
Digital transformations and IT projects can be extremely costly and if you’re not a business leader with a tech specialism, it’s not always easy to hold your project team to account. Join Everest Managing Director, Samuele Armondi in this hands on, one hour session and learn how to keep control IT projects.
How can you make sure that your project is going to be successful and deliver value? Discovery can help.