Why you need a content strategy

"Do you have a content strategy?", we ask potential clients who ask us to build them a website.

We've heard a whole range of responses, but usually people are missing a clear content strategy to support their website and marketing efforts.

Why is a content strategy so important?

Simply, your content strategy is the link between creating great content and creating the right content for your website.

Without a content strategy, you have no way to make sure you're creating the right content, aimed at the right audience, at the right time. And if your content isn't aimed at the right audience or isn't out at the right time, it will never help your site (and business) grow.

If you don't have a content strategy in place you also risk wasting time on content that doesn't really benefit your brand, or help you reach your goals.

For example, if you sell shoes through your website, you may invest in lots of great content around shoe care which could drive traffic to your site, but not actually increase sales or deliver on your other goals.

A clearly defined, well thought out content strategy can significantly reduce these risks and ensure your content powers you towards the right goals.

How do you create a great content strategy?

There is no one-size-fits-all approach, but check out our tips on how to create a great content strategy.