The Client

Zeitverlag Gerd Bucerius GmbH & Co. KG have been in business since 1946. They publish Germany's most widely distributed weekly newspaper, as well as many other magazines.

The Challenge

As part of a wider business transformation, the Marketing Director needed to overhaul their digital sales approach. The new platform had to support a huge variety of products, integrate with legacy fulfillment systems, and be able to support tens of thousands of transactions per day. And it had to be up and running in 6 weeks.

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